According to HubSpot, “many companies don’t understand CRM fully or are not ready for the changes that are necessary for it to thrive. In order for CRM to be successful, companies need to work with the customer more than they do the company.” Many companies think that a sales force is all that is needed to market a product or service, but HubSpot goes on to say, “A successful marketing team is the key to success for any business. This includes both inbound and outbound marketing strategies.” Marketing, according to HubSpot is an essential element of CRM because you need to get your customer’s attention in order to convert them into buyers. In addition to this, it is imperative that you keep track of your customers and build customer loyalty.
In order for you to stay ahead of the competition, you must remain relevant to the needs of your customers. According to hubspot, if your brand is not relevant, you will not attract the same audience to your brand that you might if you were. Therefore, it is vital that you include content strategy in your marketing campaigns. As a matter of fact, hubspot recommends that you have at least one content strategy. However, there are some tools available online that can help you create a content strategy for your own business.
In order to ensure that your content strategy is successful, it is necessary that you monitor your webinars and blog posts to see how effective they are. With webinars and blog posts, you can get more exposure for your website. Furthermore, by monitoring these tools, you can also determine whether or not your campaigns are yielding results. The tools available online such as Google Analytics and Google Webmaster Tools provide you with valuable information which is necessary for your content strategy. These tools can be implemented into your own campaigns to ensure that you are getting the results you want from your SEO efforts.
Hubspot recommends that you have two different strategies when engaging with the consumer in order to maximize your SEO results. First, as previously mentioned, inbound SEO is necessary in order to increase your brand visibility. Inbound SEO consists of incorporating SEO friendly keywords into your web content in order to attract an existing customer. It also includes a variety of strategies that can be employed to reach out to potential customers. In addition, inbound SEO efforts can also include social media and PPC advertising campaigns. These efforts allow you to reach a targeted audience that is interested in what you are selling.
On the flip side, according to HubSpot, an outbound marketing strategy is needed in order to increase the profitability of your online business. This form of online marketing requires that you reach out to your target audience through different forms of media. This includes video content creation. Video content creation allows you to reach out to your target audience without having to engage in inbound SEO efforts. Video content creation does not require you to spend money on SEO techniques since a lot of popular video content sites provide free SEO-friendly videos.
Overall, according to HubSpot, both inbound and outbound techniques can be used for increasing the profitability of your business. However, it is essential that you decide on which strategy you will employ first before you spend money on it. The choice of strategy will depend on how well you know your target audience. If you know your audience very well, you will know what type of content marketing will work for your business. The choice of strategy will also depend on how much money you want to spend on online marketing in order to boost conversions.