What is a Marketing Manager?
Marketing Manager is an important part of any business organization and plays a crucial role in keeping your company ahead of its competitors. Marketing Managers is considered as the link between the marketer and the customer. This role is very important since a Marketing Manager is responsible for the overall strategy and vision of a company. Marketing Managers is also known as Marketers or Executive Coaches.
Marketing is one of the many marketing disciplines that have become a crucial element of business operations. Marketing can be defined as the promotion of products, ideas, processes, or services to enhance business competitiveness through the exchange of information and other valuable consumer and economic benefits. Marketing Managers plays a vital role in defining and realizing a company’s marketing strategy by analyzing the product, market, and customer needs. Marketing is a broad area with many sub-disciplines such as Advertising Sales, Brand Development, Customer Service, Distribution, Information Technology, and Marketing. These different sub-disciplines compliment one another, and marketing managers are tasked to coordinate these disciplines to achieve the company’s overall marketing goals.
A marketing manager’s role is not only to design a good strategy but also to implement that strategy. This person has to keep in close contact with all the key players in the supply chain and develop a plan to ensure the maximum productivity from each employee. Marketing managers usually hold a Bachelor’s degree in Business Administration, Marketing, or any closely related field and often begin as Associates or Production Assistants. Marketing jobs are highly competitive because there are many applicants seeking the same position. In addition, marketing managers need to be highly organized and creative since they are often the chief marketing force within an organization.
Marketing managers will need to have strong communication skills and a knack for identifying problems. They may need to work on building relationships with key suppliers and others in their environment to get the best prices on products and ensure quality. To be a successful manager, a person must possess effective communication skills as well as other personality traits including being able to work under pressure, delegating responsibilities, and having a positive attitude. Marketing managers will likely have to work hard throughout their career to keep their skills sharp because the demands of the job market do change regularly.
Marketing managers will also have to master a variety of technical skills such as search engine optimization (SEO) and social media (SMM). Both of these processes require a lot of research and a lot of practice. SEO is a process wherein the website is optimized for search engines so that it can be highly searched for. SMM is an acronym for strategic marketing; this method includes a variety of activities that aim to increase the company’s popularity in its specific market through various mediums. Both of these processes require a lot of creativity and a willingness to try new strategies.
A strong combination of these marketing skills is what makes up the total package. However, marketing managers need to have the right mix of all the skills that make up the core competency set of this profession. In addition, the right digital marketing skills are also extremely necessary because many times people working in marketing need to go above and beyond traditional methods of attracting customers. All of these things are necessary for a successful career in management of digital marketing.