How To Become A Marketing Manager
Are you curious about how to become a marketing manager? Even though it is not an uncommon profession nowadays, there are still a few people who have a very difficult time grasping the intricacies of it. But then again, even marketing professionals are not exempt from having a hard time with it. If you are among those who struggle with marketing, here are some tips on how to become a marketing manager that will help you succeed in your career.
Before even stepping foot in the classroom, you have to master the fundamentals. This means that you need to have at least a bachelor’s degree in business and marketing management. Aside from being a qualified professional, you will also need to establish some personal goals for yourself so that you can become a successful marketing director in the future. For one, you will have to know what level you intend to achieve as a marketing executive. Here is a step by step process that you should follow if you wish to know how to become a marketing manager.
Step one: You have to enroll in a course that will teach you how to become a marketing manager. You can search the Internet for free online marketing manager’s training courses. Some examples of these courses are taught at The College Board’s site, which includes free seminars, books, and more.
Step two: After learning how to become a marketing manager, the next thing that you should do is undergo public relations (or PR) internship. Public relations (or PR) specialists are employed by marketing managers and accountants because they handle public relations and promotions for their employers. In order for you to get an internship, you should complete a communications course at a community college or technical school. The PR class that you take should teach you how to do press conferences, public speeches, and other networking strategies that you can use once you land a job as a PR specialist.
Step three: Once you have graduated from your PR class, your path to how to become a marketing manager ends at an internship. You should complete at least ten internships before applying for jobs in the advertising or marketing departments of major corporations. Marketing managers are required to complete a four-year degree at an accredited university. Marketing managers are also required to obtain a professional license from the United States Department of Labor. Marketing managers work under accountants, public relations officers, and marketing managers.
Step two: After you have enrolled in a four-year bachelor’s degree program, you should complete a one-year associate’s degree in marketing or advertising at a community college. The associate’s degree requires fewer subjects and usually takes less time to complete than a bachelor’s degree. This allows you to finish your education earlier and get a foothold in the job world. This is also a good step for PR professionals who already have experience working in the advertising department.