Which of These Is an Example of Green Marketing?
Which of the following is an example of green marketing? A: “A healthy diet and exercise program to promote weight loss.” B: “A person who smokes two packs a day and drinks one or two glasses of red wine has a decreased risk of heart disease.” C: “Participants who ski are more likely to have positive body images and healthier self-esteem.” D: “Participants who participate in a spiritual community or other group are less likely to report that they are cynical about the world around them.”
I think you get the picture. If a company wants to promote a message, it should first consider whether the message itself is green. The examples I’ve provided are just the tip of the iceberg. There are so many opportunities for green communication.
Green marketing also includes non-food items, which can be as impactful. How about this: “Many companies use plastic shipping totes, which can be reused for other purposes.” This is green logistics at its best. Reusing objects not only reduces landfill waste, it creates jobs.
Green marketing is all about “green friendly” marketing. Which businesses exhibit this? Again, there are endless possibilities. Some examples include: recycling services (drop-off and pick-up), bikes, (cycle tracks), small appliances, (solar lights, yard watering cans), cars, landfills, (grown trees), wind turbines, (landfill sites), and more. Not every business can be an ecologist, but almost every business could use a little help with their environmental message.
Which of the following is an example of green marketing? D: “Nike, Reebok, Adidas, and other popular brands have made commitments to reduce their negative impact on the environment through their carbon footprint.” E: “The “green” aspect of these popular brands has helped their sales.” F: “Starbucks has made commitments to go electric in its worldwide fleet.” G: “Jamaica’s tourism agency is working with the Rainforest Alliance to ensure that all of its resorts promote eco-tourism.”
The answer to which of the following is an example of green marketing is dependent upon who you ask. For some companies, green marketing helps to inform consumers about environmental issues, and for others, it helps to sell more products. In other words, every business has its own particular needs, and no one strategy will meet them all. A responsible manager should consider every facet of his company’s environmental message and then develop a plan that works. Hopefully, he will be inspired by his own personal commitment to sustainability.