Which of the Following Statements is True of Marketing?
There are many commonly asked questions in regards to marketing. What is truth, and what is a lie? Is marketing completely ethical, or can it be used to advantage? What is your personal definition of marketing, and what can you tell from one example to another? If you are thinking about starting a business or expanding an existing business, you may want to consider whether or not the information you are learning is true of all forms of marketing.
Marketing can be either completely true or completely false. The truth is that there are marketing strategies which will work for some types of businesses, but which will not work for other kinds. Sometimes a marketing strategy will work for one type of business, but not for another. It can also take different approaches and produce results for different types of businesses. It can even be difficult to determine whether or not a particular marketing technique works.
There is truth in the statement “if it sounds too good to be true, it probably is”. Some marketing techniques will actually produce results, even if they appear to be unrealistic from a consumer perspective. This is because many consumers are willing to pay a bit more for products and services that appear to be too good to be true. If a marketing technique makes customers think it is too good to be true, then it probably is.
However, there is also truth in the statement “if it sounds too good to be true, it probably isn’t”. Some marketing techniques will actually be less costly than the alternative, which would be no marketing. This is because some consumers will be willing to pay a bit more in order to get the product or service they need, and this means that the alternative is not as desirable as it would have been for them. When this happens, it is not because the marketing techniques are ineffective, but because they are not chosen in the right way.
The third and final statement, which of the following statements is true of marketing? The answer is both “yes” and “no”. If a marketing technique sounds too good to be true, it probably is. If it sounds too good to be true, it almost certainly is. The best way to determine which of the three statements is the most accurate is to use an example of a real marketing technique, and analyze how well the marketing technique worked.
A great example is a coupon clipping. This is a very popular form of direct marketing techniques, and has been around for decades. Basically, a clipping service will mail out a collection of coupons, which are valid for a specific purchase. Customers can simply clip coupons, make their purchase, and then return the cards at any retail store where the coupons were clipped. The problem, however, is that there are hundreds of different coupons out there, and some customers may want to buy more than one coupon. Clipping coupons is a very effective way to target this kind of customer, and there are plenty of reputable clipping services online.