Marketing managers have a unique and special role within companies. They play an important role as key partners in the companies’ marketing mix. Marketing managers often have a difficult time explaining to the staff why their functions and responsibilities are so important to the overall success of the company. When it comes to marketing management, there are four main questions that you need to answer and address:
What is marketing management? As the first step towards answering the question, what is marketing management? Within a broad framework, marketing management refers to the discipline that focuses on the practical implementation of advertising orientation, methods and techniques within organizations and enterprises and on the organization’s allocation of its marketing resources and priorities. Marketing management therefore often involves identifying and addressing problems associated with the implementation of advertising and promoting new products and services to consumers. Marketing managers also ensure that the marketing programs of a company conform to its corporate objectives.
The basic function of marketing management within a company is therefore to maximize the company’s revenue by effectively marketing its products to consumers. Marketing managers are responsible for assessing potential consumers and creating marketing strategies based on those assessments. Marketing managers then develop marketing programs for each product or service and assign responsibilities and roles to their subordinates. Finally, marketing managers monitor and control the company’s marketing performance and oversee implementation of these plans.
A job in marketing is not as easy as it seems. Marketers must meet a series of criteria before they can become a marketing manager. The applicant should be highly qualified academically and have demonstrative leadership skills. The marketer must be able to communicate effectively with other people, both inside and outside the company. Marketing managers must be able to judge and forecast future market trends in order to strategically allocate resources and create plans to improve the company’s profit and market position.
Marketing managers have a lot at stake if their marketing strategies do not lead to successful sales and promotions. Once a marketing manager is hired, he or she has a duty to educate the company’s management about how the marketing program is contributing to the company’s profits. In addition, the marketing manager must make sure that all aspects of the marketing plan are properly implemented to achieve desired results. It is the marketing manager’s responsibility to implement sound risk management strategies and to ensure that the marketing plan is properly followed. Furthermore, marketing managers should work closely with other department managers and salespeople to ensure that the goals of the marketing plan are being properly executed.
If a company fails to appropriately implement an effective marketing program, it risks missing out on the chance to attract new customers and increase profitability. A marketing manager’s job is to identify current and potential market problems and opportunities and develop marketing strategies to solve these problems. In addition, marketing managers play an important role in making or maintaining effective relationships with both customers and suppliers. Marketing managers should work to improve the company’s reputation in the marketplace and to increase company loyalty among customers. Finally, marketing managers should work to develop the company’s overall marketing strategy, since this positions the company for long-term success.