What is Influencer Marketing and How Does it Work?

what is influencer marketing

You may have heard of influencer marketing, but what is it and how does it work? The key is to select a community of people you respect and trust. You should also ensure that your influencers are legally obligated to promote your brand, and that the content they create aligns with your brand image. For example, you should avoid using young influencers, who may lack maturity and professionalism. Alternatively, you can hire older influencers if you’re looking for a celebrity endorsement.

Influencers who are already established in the niche of your product can help you build a strong reputation for your brand. If they have a large following, you can pay them with free products or services in exchange for a shout-out. However, it’s essential that you know your influencer’s target demographic and what they’re interested in. Knowing your target audience and where they hang out online is essential before contacting an influencer.

Influencers can help your brand build a strong social media following. While social presence isn’t a confirmed ranking factor, search engines equate social presence with brand quality. Hence, influencer marketing should be a two-way street. As with any other marketing campaign, this strategy must be mutually beneficial for both parties. You can’t expect influencers to genuinely promote your product without your help. But if you choose a credible influencer, your audience will be more likely to believe in the message.

Although an influencer needs a large number of followers to be considered an influencer, there are also those who only have a thousand followers. These are known as Nano-influencers. Despite the small number of followers, influencers can reach a specific audience. Influencers can be paid based on the quality of the content and engagement with their audience. If you want to hire an influencer, you should do so through a platform such as Klear, Traackr, or HYPR.

When you choose an influencer to promote your brand, be sure to specify the campaign’s goals and KPIs. Your objectives should include a boost in brand visibility, increased sales, or newsletter signups. The KPIs you set will guide your influencer marketing campaign and help you measure the results of your influencers. Be sure to set a timeline for your campaign to ensure success. You should set pre-determined dates for each campaign to avoid scheduling conflicts and ambiguity.

You can find influencers of all sizes, from young men to famous women. It is vital to select influential figures who align with your brand’s values. For example, you can use soccer player Cristiano Ronaldo to promote Coca-Cola products. The partnership will give both parties exposure on the social media site, while MVMT will receive free advertising for its product. Another example of a successful influencer campaign is HelloFresh, which relies on lifestyle bloggers to promote its products.

Influencer marketing has grown rapidly in the last few years, with Instagram seeing explosive growth in the last few years. Instagram users like 4.2 billion posts a day and post 95 million photos and videos every day. Video posts account for almost half of all main-feed posts on the platform. In addition to influencers, Instagram allows advertisers to use their influencers’ promotional posts as ads. This is called branded content ads. It’s a proven way to reach an audience that’s not directly interested in your brand.