What Is Inbound Marketing Methodology Stage One?
What is inbound marketing? In simple terms, inbound marketing involves the use of existing social networks to promote business and products. Marketing via social media has grown in popularity, largely due to the ease of setting up new accounts, as well as the fact that many users are automatically prompted to share any updates with their friends. Social media outlets include Facebook, Twitter, MySpace, LinkedIn, YouTube, and a host of other sites dedicated to sharing information and connecting with others. A new social network, Klout, was recently launched as an internet tool that allows consumers to rate restaurants based on recommendations of friends. This is just one example of how inbound marketing has begun to impact the way that businesses connect to their customers, providing an unparalleled opportunity for businesses to expand their customer base and gain more customers.
What is inbound marketing? Inbound marketing is also the process of connecting with prospective customers through mediums and experiences that they find helpful. Utilizing media such as social networks and blogs, marketers hope to inform and entertain potential customers about content that they need on their own, without having to write the content or spend time performing the tasks involved. One great example of this is viral videos. Viral videos are quickly gaining traction as an effective method of creating word-of-mouth awareness among potential customers, as well as providing information that can be passed along in a chain from friend to friend.
What is inbound marketing does not rely solely on article marketing, but includes a number of different marketing methods. Inbound methods include search engine optimization (SEO), list building, email marketing, and viral video creation. The best part about SEO is that it does not require the purchase of expensive web hosting services, which would be required for most traditional forms of lead generation. SEO can greatly increase a company’s visibility by making its website appear high up on the search engine rankings. For small businesses, this means more traffic and leads. For larger companies and businesses with many prospects to meet, SEO works much like viral marketing in that leads are “propagated” from one customer to another.
What is inbound marketing combines a number of different strategies to generate results. In order to receive the most from the campaign, a company should develop a number of different tactics that work together to create an effective strategy. Some common elements of this strategy include creating a viral video, sending out emails with information about the company, and driving traffic to the company website. A good strategy will use a combination of these different tactics to attract leads and convert them into sales.
What is inbound marketing does not have to be a one-time event. Companies should continue to perform this tactic periodically for optimal results. It is important to keep track of campaigns using an SEO tracking system, so that companies can measure performance periodically. By developing and monitoring long-term strategies, such as what is inbound marketing, companies can see what areas of marketing are working and which ones are not working. This allows companies to focus on marketing that will bring in the best possible results.
There are many reasons why a company would need to engage in what is inbound marketing. For companies that have the budget, it can bring in leads and customers for years to come, even when traditional methods are not used. For smaller businesses with limited budgets, it is a great way to start building a list and drive traffic to the website. By combining SEO techniques with what is inbound marketing methodology stage one, a company can easily attract leads and build a client base that will pay for services years down the line. For those interested in Internet marketing, what is inbound marketing methodology stage one should be considered if you want to see results now and in the future.