What is digital marketing? Digital marketing is a marketing practice that uses digital media such as computer networks, cell phones, pagers and other digital devices and platforms to advertise goods and services. The primary focus of the digital marketing strategy is to create brand recognition in the audience by creating unique ways to reach the audience. These techniques are then passed on to the target audience through advertising. The digital marketing practice also makes use of electronic means such as e-mail, instant messaging and websites.
Why digital? Marketing has gone digital, because it allows a company to reach people at any time from anywhere. This gives the company ample opportunity to reach the people who do not usually go to the traditional brick and mortar businesses. In addition, it helps target the audience specifically for the right kind of product or service. The internet has made the world a smaller place making it easier to reach the people you want to.
What is digital inbound marketing? Digital inbound marketing campaigns make use of the latest inbound marketing platforms such as SMS, MMS, web videos, podcasting and social networking sites. All these tools have the potential to increase the scope of your audience and hence boost your sales figures. It is important to understand that there is an ongoing digital marketing campaign going on which can drive more traffic to your website which in turn will increase your sales figures.
What is digital customer experience management? Customer experience management is a digital platform that aims at improving the overall customer satisfaction levels by ensuring that all aspects of your digital marketing campaign to meet the desires and needs of your customers. This includes issues such as user experience, digital mobility, digital learning and more. You can use CRM tools to track, analyse and improve your customer experience and this helps in delivering a better brand and more business.
What is online marketing campaigns? Online marketing campaigns are a set of activities aimed at ensuring the success of a particular brand or product. These include search engine optimization (SEO), paid advertising, content creation, social media, website promotion and more. Online marketing also involves creating business relationships and keeping in touch with past, present and potential customers. Many online marketers use pay per click (PPC) and affiliate marketing methods in order to make their brands popular among users on the internet.
What is television marketing? Television marketing can be defined as using television commercials to promote a business. Television commercials are used to inform consumers of a new product or service or to attract them towards a specific channel. They also show celebrities wearing products and talking about the same and build a hype around them. Television commercials can be very effective when they are properly planned and they have the potential of becoming viral.