What is digital marketing? Digital marketing is simply the part of advertisement that uses modern digital technologies like mobile phones, desktop computers and other electronic media and platforms like the web to advertise services and products. The advantages of using digital marketing are that it is more effective than other forms of advertisement. It reaches a wide range of people and it allows the company to focus on their audience.
A digital marketing strategy includes several components like creating quality content, creating inbound links and finding good websites to link to. The content should be informative and at the same time very interesting to attract the readers and keep them interested. The inbound links should be from reliable sites so that customers can easily find out more about your company. The websites should have high page ranking and these rankings will determine how well the strategy works.
Nowadays, there are various digital marketing strategies available. Some of these include social media, pay per click, search engine optimization, video promotion, video sharing and RSS feeds. Social media helps you build relationships with your audience. When fans and followers share your material with others they help in spreading the word about your company. Pay per click can bring in large amount of traffic but this strategy requires careful selection of the keywords and on which social media platform you choose to advertise. Search engine optimization gives the company free exposure but at the same time it requires a lot of work in terms of back linking and article submission.
Another very effective strategy is content marketing strategy. Content marketing targets the search engines and encourages your website to rank well on these engines. This will bring you more traffic as more people will be searching for solutions based on your keywords. RSS feeds content marketing strategy helps you build relationships with your audience by providing fresh content on a regular basis. Other digital marketing channels like videos offer the company free advertising as it creates brand recognition for the brand by showing real people’s view point of the company.
Content marketing offers a new dimension to the advertising process. The concept of content marketing helps you gain brand awareness by providing information on your products or services through blogs, articles, press releases, YouTube videos, podcast etc. Social media provides the medium to reach out to your audience and this will bring more people to your site and also help in building relationships with them.
These methods can prove to be extremely effective but they require careful planning. The first step that you should take is to analyse what problems you want to solve through digital marketing strategy and then choose the right digital marketing channels. These channels should be used by your competitors so that you can have an idea what they are doing wrong. Analyze what content your competitors are using and make your own unique content. Use social media platforms judiciously and provide your prospects with valuable information.