What Is Content Marketing?
What is Content Marketing? It is an Internet marketing strategy that is the publishing of information, rather than advertising, on behalf of a business. Content marketing is also known as “wireframe marketing” since it incorporates traditional advertising methods, such as email, search engine optimization, and pay per click campaigns, as well as social media marketing strategies. The purpose of content marketing is to build brand awareness and generate sales interest in the businesses’ products and/or services. As part of a comprehensive Internet marketing strategy, content marketing enables businesses to:
Traditional marketing strategies focus on attracting new customers, but many traditional marketing techniques are inefficient and not cost-effective. For example, traditional marketing strategies may include newspaper ads, direct mail, television advertisements, or radio spots. However, most people rarely remember to read the printed materials, which makes them less likely to purchase what they read. In contrast, content marketing enables a business to acquire the targeted consumers it wants, without spending a lot of money, in a short period of time.
With traditional marketing techniques, marketers have to rely on traditional advertising methods, such as radio and TV commercials, print ads, or door-to-door campaigns. This is because the customers who are most likely to buy a product are not typically advertised. For example, if a person sees a television commercial about new tires, they most likely won’t take the time to read the information, look for a local store, or call their local car dealership to request a particular size of tire. On the other hand, a person who comes across a content marketing message on a social media website such as Facebook may be more likely to connect with the business because it contains personal information about them, such as their birth date. Content marketers understand that not all potential customers are likely to share this type of personal information, so they create advertisements that are more tailored to appeal to potential customers’ interests.
Content marketing can also help businesses target their specific audience by creating in-depth profiles on popular social media sites such as Facebook, Twitter, LinkedIn, YouTube, and FourSquare. For example, a local pizza shop could create an engaging video content campaign about their food and restaurant reviews, featuring testimonials from previous customers, graphic images of their products, creative advertisements for their services, and links to their website or blog. The video content could also link to blogs and articles that focus on the pizza shop’s services, allowing potential customers to further engage with the brand.
Another advantage of content marketing strategies is that it makes it possible for businesses to reach a larger audience at one time. For example, instead of spending a great deal of money producing radio and print advertisements, which often go unnoticed, content marketers can invest more money in content marketing strategies. While traditional advertisements can only reach a small portion of a given market, content marketers can target audiences by geographic region, age, gender, and various other demographic characteristics, which allow them to effectively reach people who might not be aware of their business. By using this type of advertising, content marketers can gain a greater number of new customers.
What is content marketing? Social media has allowed content marketers to target a more precise target audience with a variety of persuasive techniques, allowing them to create effective campaigns that get closer to the targeted audience and give them a message that is more personal. Content marketers can also use content marketing strategies to increase their brand’s visibility and reputation, allowing them to make a positive impression on potential customers and build a strong customer base. This type of advertising allows marketers to reach their potential customers at a more personalized level, allowing them to connect with individuals who are interested in what they have to offer.