What is Content Marketing?
What is content marketing? This question has been on everyone’s lips since the conception of the Internet. With the birth of blogs, podcasts, and video, the quest to define “content” has become a bit more complicated. There are many different types of content, but they are not really all that different from one another.
Content marketing is really a simple concept. It’s all about creating content that your audience will be interested in and reading. If you create content that is relevant, interesting, up-to-date, honest, and informative then you are providing the type of content that people will be willing to link to on their own social media sites, blogs, and articles. This type of content will be what makes it to the front page of search engines, or at least it will make it so well that other websites will want to link to it in order to gain traffic from the search engine rankings. In a very short amount of time, a blog, article, podcast, or video can get picked up by a popular social media site and become viral, driving valuable targeted traffic to the marketer’s website.
In other words, what is content marketing creating for companies and brands is thought leadership. Think about it, if you go into a restaurant and order a steak meal. The waiter shows you the menu, looks over it, and points to a dish that contains a piece of prime rib. Chances are very good that you will take the plate home with you and will start eating it right away. That kind of experience gives the customer a lasting impression and idea of what the restaurant and brand represent.
Content marketing works the same way. When you are creating valuable, informative content, you are giving the viewers or buyers with a lasting impression of what you or your brand represents. This in turn makes it much easier for those viewers or buyers to convert and become lifelong customers. Therefore, when you consider all of the benefits that come along with engaging in this marketing strategy, you will quickly see why it is one of the most powerful online marketing tools available today.
With that said, there are several key pain points associated with the organic search engine optimization strategy that must be considered before beginning an advertising campaign. First and foremost, search engine optimization takes time. It takes effort and persistence in order to get it perfected and optimized. As a result, those who are looking to make an investment with Google AdWords need to be prepared to wait for their campaigns to begin to pay off. For those who are ready to begin advertising campaigns, it is important to remember to place your attention on the most relevant content within your niche and then make sure that you include the keywords you will be using within the content in a logical and effective way in order to maximize the benefits that Google marketing has to offer.
Finally, marketers need to know who their audience is. Social media is quickly becoming the largest and fastest growing segment of the Internet and there are many marketers who may not be aware of the fact that a large portion of the population uses social media daily. Therefore, if you want to become successful in your Google AdWords marketing efforts, it is important to focus your attention on the right audience. With this information, you can then begin to build a social media strategy that will allow you to not only reach your audience, but ensure that you are also reaching the right type of audience based on their interests and their location as well. Once you have this information in hand, you will be able to ensure that you are able to reach your goal of what is content marketing.