What Does Marketing Managers Doing?
Marketing is a competitive business field but it doesn’t have to be that way if you know what to do marketing managers do. You might think that marketing is about getting customers to buy your product but it’s much more than that. A marketing manager will work with other business people as well as the owner of the company so they can all work together towards a common goal.
There are several areas in which a marketing manager job can involve. You can oversee advertising campaigns and the promotion of those campaigns. You could also oversee the creation of the company’s website and blogs. This includes the creation of the content on the site as well as the keywords used to drive traffic to it.
Marketing managers may also be responsible for managing the budget of the company. In most businesses today it’s necessary to have a budget because it keeps the company from spending too much money without actually seeing any return on investment. Market research is another aspect of this position that falls under this category. Market research is conducted by these professionals so they can determine what products are selling the best and what methods are more effective than others. The methods include conducting surveys, focus groups and even an online focus group.
There are also other types of jobs that marketing managers can hold. Some positions call for experience in a field other than marketing. For example, some positions involve working in finance or accounting. While the vast majority of marketing managers are involved in either advertising or the promotion of advertising campaigns they can also work in customer service, healthcare, education, government and even nonprofit organizations.
Marketing manager jobs don’t have to involve traditional job growth although they certainly can. Many marketing managers elect to use the Internet to promote their job openings. That means that they can take their resumes online and use social networking sites like Facebook and MySpace to let people know about their job openings. In addition to the traditional network of friends and family online marketing managers may use LinkedIn and Facebook to let people learn more about them. This type of job growth is typical and is often promoted to involve marketing managers participating in online job fairs.
Marketing managers work with product management and with staffing services. They are also involved with many aspects of business including budgeting, research and development, strategic planning and market research. Marketing managers may work in a number of different departments at a company including research, human resources, sales and marketing, and production. Their salaries depend upon a number of factors including their experience, education, skills and the size of the company. Marketing managers may also be paid by the hour based upon their discretion, to perform all or some of the above mentioned duties.