What does a marketing manager do? This role is responsible for planning, executing, and measuring marketing campaigns to convey the brand or organization’s message. Marketing managers lead a team of people who work to implement a strategic plan for a particular brand or company. Marketing managers oversee digital, email, print, and social media marketing. They oversee the work of less senior marketers and oversee the company’s performance metrics. They also oversee the recruitment and training of new team members.
In addition to directing marketing efforts, marketing managers also forecast the demand for a company’s product offerings. They help with product development by performing complex market research to understand consumer behavior and identify unmet consumer needs. Marketing managers may work on both business-to-business and consumer products. In this way, their job can be both challenging and rewarding. Here are some of the most important responsibilities of a marketing manager:
A marketing manager collaborates with other departments in a company to create a cohesive strategy that meets the company’s goals. They may not have a full understanding of the financial aspects, but they are responsible for developing a comprehensive marketing plan. Marketing managers test their plans by conducting focus groups, personal modeling, and consumer interviews to gauge their effectiveness. They may also create and execute marketing collateral materials, as well as write and edit ad copy.
A marketing manager may begin their career in an entry-level role, reporting to a mid-level manager. They may start as a generalist and later specialize in one area of marketing. Eventually, they may be promoted to a full-fledged marketing manager role, running a marketing department or even a vice-president level position. Ultimately, they can become the chief marketing officer of a company.
In addition to the education and training necessary for marketing managers, most positions in this field require a four-year degree or related experience. However, a marketing manager may be able to learn their trade by working in an entry-level position or completing an internship. Depending on the organization, some marketing positions require postgraduate education. If you have the desire to pursue a marketing management career, networking is essential. And remember that networking is not a guarantee, but it is an important step toward a successful career.
If you’re interested in becoming a marketing manager, take the time to consider the different types of experience that may be relevant. Marketing is a multi-faceted career, and the skills you’ve developed in one industry will apply in another. Learn about search engine optimization, website optimization, analytics, paid search platforms, and other methods of marketing that will help boost the company’s revenue. You’ll need to manage multiple channels while balancing time and managing your workload. You’ll also need to know how to use Microsoft Office for day-to-day tasks.
Working hours for a marketing manager vary. Many of them work traditional business hours, but may work overtime or on weekends. For example, a retail marketing manager may have to travel to physical locations to meet with customers, give media tours, or conduct meetings. Additionally, some marketing managers work a lot from home, which is a perk of a job like this. And if you’re interested in this career path, the time to work is now.