What I’m going to do in this article is to give you a quick review of the common statements about service marketing that you have probably been taught. These statements are true, and some are obviously not. It’s important to be able to differentiate between these two types. But first, let’s talk about what service marketing really is.
Service marketing is a subset of marketing, which includes business consulting, advertising, event planning, event coordination, registration, and front desk service as well as many other aspects. All of these different aspects are crucial for a business to succeed. However, there are a couple key things which are often confused or taken for granted. Namely, one of the key ingredients in all of these different areas is a direct customer contact with a person. You must always keep your customer in mind and never forget them at any given time.
Now, the second key ingredient which is often confused or taken for granted is the idea that service marketing is a way to sell a product or service to a single customer at one time. This is simply not true. In fact, this idea is exactly why many businesses fail. The idea that service marketing is a way to sell a product or service to one single customer at one time is completely false and misleading. This idea needs to be corrected immediately!
What happens when someone says, “I need a service which will help me take care of my needs but I don’t know where to start”? You’re probably thinking to yourself, “Oh yeah, that’s right, I should get a service marketing job!” The problem with this statement is that it’s a completely incorrect statement. What you’re actually looking for is the advice or insight into how you can help someone who you’re trying to help. If you’re unsure about which service would be best for the specific needs you have, then a service marketing job would be exactly what you need to make things easier for yourself. When you do this right, you are able to help more people and increase your overall profit at the same time.
The final key ingredient that is often overlooked is, “And which of the following statements about service marketing is true?” Once again, this is where most people go wrong. The fact of the matter is that no one can tell you which of the following statements about service marketing is true, because it all depends on your business and your individual needs. Some businesses need better branding than others, some need to utilize marketing tactics that are more strategic than others, and there are many other factors that play into how you run your business, so it’s impossible to say which of the following statements about service marketing is true for each individual case.
But in general, it’s best to stay away from statements like the third one above. Instead, focus on answering the question with “Does your business need branding?” and then add another question such as “And does your business need more strategic marketing?” If you do this correctly, you’ll find that your answer will be far more accurate and helpful than any of the above.